Desk tool / 04 / Checkup

Find the weakest signal in ten minutes.

Check only what is true today. Your result stays on this page, and the score is less important than identifying the first useful fix.

12 checksLocal + web + trust + AI readiness

01 / Local presence

Core business facts matchYour name, phone, address or service area, hours, and website are consistent on major profiles. Your primary map profile is completeThe category, services, description, photos, hours, and destination page reflect the current business. Recent customers can leave honest reviewsYou have a simple, policy-compliant process for asking and responding.

02 / Website clarity

The homepage explains the business quicklyA new visitor can identify who you help, what you do, and where you work. Important services have focused pagesEach core service has a useful page with fit, process, proof, constraints, and next steps. Contact and ownership are easy to verifyPeople can find real contact details, about information, and the people or organization behind the site.

03 / Trust and corroboration

Claims have specific proofExamples, reviews, credentials, policies, photos, or measurements sit near the claims they support. Other relevant sites confirm the businessUseful directories, partners, associations, media, or community sources describe you accurately. Old facts and thin profiles are maintainedYou periodically correct outdated bios, duplicate listings, old hours, and dead destination pages.

04 / Answer readiness

Top customer questions are answered directlyYour pages use real customer language and lead with clear, contextual answers. Important terms and limitations are definedReaders can understand your vocabulary, eligibility, price factors, timing, and boundaries. AI visibility tests are logged carefullyIf you test answer systems, you record prompts, dates, tools, sources, results, and uncertainty.